Management don’t get ‘agile’. We hear that quite a lot. They just think it’s about making changes whenever they like, and getting higher velocity from a development team. But how do you convince these people to accept the human part of agile? The “soft” side of the agile manifesto is one we can’t measure or track so easily. How can you sell the benefits of agile coaching and the time required to facilitate a retrospective? As agile coaches themselves, Geoff and Paul will tell stories, describe coaching techniques and demonstrate simple games to help you sell the “fluffy” side of agile and look at who really needs to buy it.