Invited talk: Learning from product failure to achieve new product success!
Not every new product is a success and not every product launch makes the impact it could. So what separates product success from product failure? In this case study, Carlton Nettleton will share his personal story on how he recovered from a product launch fiasco by applying Innovation Games® to understand the true customer need, to find market innovation and discover a compelling value proposition. Learn novel, collaborative tools that can help you avoid Carlton’s mistakes, repeat his successes and continue on your product discovery journey.